Recognize, celebrate and reward the everyday heroes in your community by buying them a BJ’s beer. Read More

At a time when too many stories are focused on the negative, we want to spread some positivity and recognize the vast majority of people who give their energy, effort and time to serve our communities. These are the heroes beyond the headlines.

Buy a Hero a Beer allows you to celebrate your everyday heroes. Buy a BJ’s handcrafted beer for the people in the community who make their time count for something greater every day.

The program will focus first on recognizing first responders: the firefighters, police officers and EMTs in your community and across the country who risk their lives for the sake of others. This program also gives you the opportunity to buy your own personal hero a beer by sending them an eGift card as a thank-you.

Buy a Beer for
Hometown Heroes


Contribute to Local Fund

Honor Heroes
Across the Country


Contribute to National Fund

Thank Your
Personal Hero

Send E-Gift Card

Are You a First Responder?

Enjoy a beer generously donated by a member of your community. Find out how to reserve and redeem your free handcrafted BJ’s beer at a BJ’s Restaurant & Brewhouse near you.

Reserve Your Beer

Our Inspiration

In our local community of Houston, Texas, we discovered a volunteer firefighter whose heroic deeds tell quite a story—a courageous man with 17 years of making his time count.

Meet Joey Dockins

The Hero Pledge

This pledge is a personal commitment to honor the heroes who don't get the recognition they deserve - the heroes beyond the headlines. Let's raise awareness and look out for those who make this world a better place. 

Take The Pledge

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