Every day across the country there are teachers going above and beyond the curriculum - making sure their students can utilize their full potential. So we thought it was time to start celebrating these educators. The ones who are teaching beyond the textbooks.Read More

We want to spread some positivity and recognize the vast majority of people who give their energy, effort and time to educate our children and better our communities.

Our Buy a Hero a Beer program allows you to celebrate your everyday heroes. Buy a BJ’s handcrafted beer for the person or people in your community who make their time count for something greater every day.

Although this program focuses on recognizing teachers - it also gives you the opportunity to buy your own personal hero a beer by sending them an eGift card as a thank-you.

Buy a Beer for
Hometown Heroes


Contribute to Local Fund

Honor Heroes
Across the Country


Contribute to National Fund

Thank Your
Personal Hero


Send E-Gift Card

Are you a teacher?

Enjoy a beer generously donated by a member of your community. Find out how to reserve and redeem your free handcrafted BJ’s beer at a BJ’s Restaurant & Brewhouse near you.

Reserve Your Beer

The Hero Pledge

This pledge is a personal commitment to honor the heroes who don't get the recognition they deserve - the heroes beyond the headlines. Let's raise awareness and look out for those who make this world a better place. 

Take The Pledge

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